Day 1

Introduction to Web Marketing Strategies

Testing A Market

What is Affiliate Marketing?

Niche Websites

Testing with Adwords – Is there a market?

What is the CTR?

What is the conversion rate?

Keyword Research

Google Suggestions

Wonder wheel?

Google Keyword Tools

# of Competing pages / phrase match

SEO Competition

On Page Optimizing

Keyword in Title

Keyword in Domain Name

Keyword in URL

Keyword in Description

Keyword in Header Tag

Keyword Usage / Bold / Underline / outbound links

Image Optimization

Off Page Factors

Domain Age

PageRank

Google Index Count – Getting Indexed (sitemap)

Page Backlinks

Domain Backlinks

.edu/.gov Backlinks

DMOZ Directory

Yahoo Directory

Backlink Strategies

Tracking Rank

Reverse Engineering the Competition

Essential Google Accounts

Gmail

Google webmaster tools

Google reader

Analytics

Alerts

Youtube

Maps

Monetizing a Website

Banner ads

Selling products

Affiliate Links