Day 1

Introduction to E-commerce

The difference between e-commerce and e-business

Unique features of e-commerce technology

Types of e-commerce

Growth of the Internet and the Web

Organizing themes of e-commerce

E-commerce business models and concepts

Elements of a business model

Business-to-consumer (B2C) business models

Business-to-business (B2B) business models

Business models in other emerging e-commerce areas

How the Internet and Web change business, strategy, structure, and process

Building an E-commerce website

Planning

Systems analysis and design

Building the system: In-house vs. outsourcing

Website hosting: In-house vs. outsourcing

System Testing

Implementation and maintenance

Website optimization factors

Choosing server software

Application servers

E-commerce merchant server software functionality

Merchant server software packages

Choosing the right hardware for your e-commerce site

Right-sizing your hardware platform

Other e-commerce site development tools

Security and Encryption

The e-commerce security environment

Types of threats

Technology solutions

-Protecting Internet communications

-Encryption

-Securing channels of communication

-Secure socket layers (SSL)

-Protecting networks - Firewalls

-Protecting servers and clients – OS controls/Anti-virus software

Web Payment Systems

Payment systems

Credit-card e-commerce transactions

E-commerce digital payment in the B2C arena

Electronic billing and presentment systems

Day 2

Web Marketing Concepts

The Internet audience

Internet traffic patterns

Type of Internet connection: broadband impacts

Consumer behavior models

What consumers shop for and buy online

How shoppers find vendors online

Basic marketing concepts

Internet marketing technologies

Advertising networks

Branding strategies

Web Marketing Communications

Online advertising

Direct email marketing and spam explosion

Online catalogs

Online chat

Public relations

Benefits of online marketing communications

The cost of online advertising

Websites as marketing communication tools

-Domain names

-Search engine optimization

-Website functionality

Auctions, Portals, and Communities

-Benefits of auctions

-Risks and costs of auctions

-The growth and evolution of portals

-Types of portals

-What are online communities?

Day 3

Main features of Joomla

Components

Modules

Plug-ins

Templates

Intoduction to VirtueMart

What is VirtueMart?

What does it not do?

Installation

Joomla! Installation

VirtueMart Installation

First Steps

Joomla! Global Configuration

Administrator Tutorial

Shop Configuration

Getting Started

Store Setup

Countries, Currencies, Core Modules & Functions

Manufacturer Administration

Product Administration

User Management

Order Administration

Vendor Administration

Tax Rates

Shipping Modules

Payment Methods

Coupon Administration

Reports

About VirtueMart

Known Problems

To-Do List

About the VirtueMart Project

The Community

The Documentation